InnoTRI is Travel Retail evolved

What we do

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Retail concept development

Mutually beneficial concession models

Developing InnoTRI retail franchise

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Consolidate demand from small to mid-sized retailers

Establish sustainable supply chain in underdeveloped areas

Solutions for logistics and payment procedures

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Domestic Distribution

Using local sales infrastructure

Covering On and Off Trade customers

Acting as “prolonged arm” for the brand

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Brand Development

Identifying brand & product potential

Brand building

Brand “sitting”

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Retail consulting

Sales & Marketing training

Purchasing training

Exclusive partner brands

Tap or click brand logo to learn more

InnoTRI is always searching for new innovative brands that want to step into one of the most exciting environments – the global travel retail market. Furthermore we are an authorized distributor for well-known brands in the Liquor / Wine, Tobacco and Confectionary category

For advice and partnership requests, click here to contact us


Our latest work


Xaman Launch

New XO Rum

Originally scheduled to be launched during the TFWA in Singapore. COVID-19 unfortunately prevented us from showcasing Cihuatans first XO Rum to our key customers.


Obsidiana Launch

Travel Exclusive

The TFWA 2019 in Cannes will be next step for Innotri and Cihuatan Rum. We will reveal the brand's first Travel Exclusive. Looking forward to seeing all current and future partners during the convention.


Our first project is our first success story

Bon Bini – Welcome Curacao

Penha DF, a Caribbean Travel Retailer based in Curacao, in partnership with InnoTRI Limited has been awarded the sole Duty-Free concession at Hato Int. Airport. Our winning concept has convinced the airport and honors the beauty of Curacao as well as elements of the UNESCO World Heritage Site. We are extremely proud and looking forward to a successful partnership. In addition InnoTRI Limited will be the exclusive distributor for Liquor, Tobacco, Confectionary and Electronics.

What we stand for

We are true originals — creative and inventive

We believe in true partnership

We create incremental value for our partners

We believe in business ethics and honor our partners

Success is fun!

We are willing to take risks and get things done

The company

Hello from Miami!

Founded in December 2016, InnoTRI is a young and dynamic company based in Miami, FL. Through personal experience and understanding of the ever changing travel retail market, the founders decided to shape a company that offers a true alternative to the existing field of players and focus on strategic opportunities in the region with a tailored approach for retail concepts and assortment creations.

Innotri looks at INDIVIDUALITY as a cornerstone of success and growth in the global Travel Retail market.

InnoTRI Office

Contact us